About us

Friendly Staff. Exceptional Service.

The Boat Center > About us

WELCOME TO THE BOAT CENTER

We want all of our customers to have the best boat buying experience possible. Our highly-trained, professional, and friendly staff are always happy to help and assist you in any way they can! Our customers enjoy our comfortable, no-pressure shopping process. We have a wide variety and selection of boats and will help you narrow down what you are looking for. Feel like the priority you are as a customer every time you visit us!

CORE VALUES

Our staff provides a personalized and educational experience for our customers during the boat buying and boat servicing process.
We have a large selection of quality brands and high performance fiberglass and aluminum fishing boats.
We take pride in offering the best price guarantee in the area.
Our certified service technicians are professionally trained and extremely skilled, so your boat is always in good hands.

JUSTIN ROWE

General Manager

CONNECT WITH US

OUR ADVANTAGES

BEST PRICE GUARANTEE

We pride ourselves in offering extremely competitive industry pricing. Our Best Price Guarantee means that if you live anywhere within our surrounding community we will match or beat a price to ensure you get the best deal from us!

BEST BOAT BUYING EXPERIENCE

We have an enjoyable, no-pressure shopping process so that you always feel comfortable when you enter our doors. Our highly-trained and friendly staff are ready to assist you today.

PERSONALIZED CUSTOMER SERVICE

We are a full-service boat dealer that offers personalized care to customers including emergency service, fiberglass boat repair, accessory installation, winterization, and more.

WHAT OUR CUSTOMERS ARE SAYING

Best place in the area for boat service and customer service by far!

Jonathan S.
Wonderful fishing seminar, great hospitality by the Boat Center Staff.

William S.
Excellent service. Had my boat winterized and stored here, there communication has been great and have always stuck to there word. I had a horrible experience at boaters choice and am pleased to find a better place to take my boat.

Jordan R.
Great experience! Thank you!

Shawn R.
Incredible group of people that work there!

Andrew S.
Jason was great to deal with.Got a fair trade in and bought the boat of my dreams.People at the dealership were friendly and very helpful.Shop personnel showed me everything I asked about new boat and gave me recommendations I asked about. Overall very pleased with The Boat Center,Chippewa Falls.Thanks Jason !

Mark H.
Customer Service was amazing! Mechanics were very very helpful!

Denise S.
I would like to take a few minutes to thank Jason and the staff at the boat center on my boat purchase.I live out of state 330 miles away but was worth the drive Jason made it a great experience by giving me plenty of info his personal number to ask as many questions as I needed and a good evaluation of the boat’s condition with extra pictures.finances made easy before the drive up extra time spent on Saturday after hours delivering the boat making sure everything checked out.Evan after the purchase have answered all my questions I feel Jason and the boat center has your back after the sale thank you

Ron G.
Excellent service. Had my boat winterized and stored here, there communication has been great and have always stuck to there word. I had a horrible experience at boaters choice and am pleased to find a better place to take my boat.

Jordan R.
Friendly staff. Know their stuff and they will get you back on the water fast

Neil N.
Good communications between customer and business and also repair services. D. Q.

richard q.
Fantastic service!

john m.
Eric is awesome to work with takes time to answer all questions and goes above and beyond. I wouldn't take my boats anywhere else best service for at least 100 miles.

Broghan R.
Jason and his crew at The Boat Center are second to none. I believe too many people get hung up on boat brands when they should be more worried about the dealer they’re purchasing from. I’ve dealt with both locations and have nothing but praise for them. Highly recommend.

Cody B.
Had a small issue with my rig and Sean went over and above to help me. Service after a sale is what brings customers back!

Terry E.
I am a parts person for 25 plus years and recently moved to Wisconsin, I have had many encounters now with parts people here. Eric Rehberg is the Parts guy I will be using from here on out. He is smart, polite, speedy, and cares. He knows his motors and is not slowed down one bit for a challenge. Yes, it takes a bit to get thru to him as he is diversified and not always sitting at a phone. LEAVE A MESSAGE. He WILL CALL YOU BACK. Order a part, he WILL be sure you get a call upon arrival of it. I Love this place.

PartzladyMichelle D.
Justin and the staff provided excellent services and the best prices.Bought WX 2060 Skeeter and am very happy with it !

RICHARD K.
Incredible group of people that work there!

Jack S.
For the times that I have needed my boat serviced they have treated me very well.

Kevin K.
Very professional and customer oriented staff. Things didn't go exactly as planned from the manufacturer but Skeeter Boat Center did everything they could and more than I'd expected. Will look for ways to do business with them again.

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